slogan, motto

slogan, motto
Although slogan is derived from a Gaelic word meaning "army cry" and motto from a Latin word meaning "utterance," they are closely related in sense. Each suggests a saying or expression used as a guiding principle or rule of conduct. Slogan specifically means a "catchword" or "catch phrase" used by a political party, fraternity, or school group or in advertising and promotion: "The slogan of this company is 'When better beds are made, we'll make them. '" A motto is usually briefer than a slogan and more likely to express a moral aim or purpose: "The motto of the Boy Scouts of America is 'Be Prepared. '" Words related to slogan and motto, but with shadings of meaning, include maxim, saying, saw, aphorism, catchword, and watchword.

Dictionary of problem words and expressions. . 1975.

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  • motto — See slogan. See slogan, motto …   Dictionary of problem words and expressions

  • slogan — See slogan, motto …   Dictionary of problem words and expressions

  • Motto of the European Union — Motto in the 23 official languages Bulgarian Единни в многообразието Czech Jednota v rozmanitosti Danish Forenet i mangfoldighed Dutch In verscheidenheid verenigd English United in diversity …   Wikipedia

  • Motto — (latein. muttum „Murmeln“, „Grunzen“) bezeichnet: Motto (Literatur), einen meist knappen Leitgedanken, der einer größeren Schrift vorangesetzt wird Wahlspruch, eine prägnante schriftlich fixierte Formulierung von Zielen oder Ansprüchen seitens… …   Deutsch Wikipedia

  • slogan — / zlɔgan/ s.m. [dall ingl. slogan, voce scozz. (slogorne o sloghorne ), gaelico sluaghghairm grido di guerra ]. 1. (massm., polit.) [breve frase, incisiva e sintetica, per lo più coniata a fini pubblicitari o di propaganda politica] ▶◀ motto,… …   Enciclopedia Italiana

  • Slogan — Slo gan, n. [Gael. sluagh ghairm, i.e., an army cry; sluagh army + gairm a call, calling.] The war cry, or gathering word, of a Highland clan in Scotland. Sir W. Scott. [1913 Webster] 2. Hence: A distinctive motto, phrase, or cry used by any… …   The Collaborative International Dictionary of English

  • slogan — was originally a Gaelic word for a warcry, but the dominant meaning now is the less specific one ‘a watchword or motto’ (make poverty history, business as usual) or ‘a short catchy phrase used in advertising’ …   Modern English usage

  • slogan — [n] motto byword, catchphrase, catchword, expression, idiom, jingle, phrase, proverb, rallying cry*, saying, shibboleth*, trademark*, war cry*, watchword; concept 278 …   New thesaurus

  • slogan — [slō′gən] n. [Gael sluggh ghairm < sluagh, a host + gairm, a call] 1. Historical a cry used by Scottish Highland and Irish clans in battle or as an assembly signal 2. a catchword or rallying motto distinctly associated with a political party… …   English World dictionary

  • motto — [n] saying, slogan adage, aphorism, apothegm, battle cry, byword, catchphrase, cry, epigram, formula, maxim, precept, proverb, rallying cry, rule, saw, sentiment, shibboleth, war cry, watchword, word; concept 278 …   New thesaurus

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